Web Design & Development
Marketing-led website design with GA4 tracking, conversion goals, and post-launch optimization - ensuring the site actively supports traffic, engagement, and growth.
Social Management
Strategic content planning and execution that supports campaigns, brand consistency, and audience growth.
Paid Media
Targeted campaigns across Google and social platforms, optimized for efficiency, reach, and measurable results.
Print Materials
In-office and community materials designed to reinforce messaging and support the patient journey.
Branding
Clear, cohesive brand systems that align messaging across digital, print, and in-person touchpoints.
Content Creation
Short-form video, physician-led education, and visual content created in-house to support engagement and trust.
A short educational video series created with the doctor to raise awareness about eye safety during the solar eclipse. The content focused on helping families understand the risks of looking directly at the sun and how to safely prepare children for the event.
Role: Creative Lead & Marketing Manager
Developed the campaign concept around a timely, community-wide health event
Wrote interview questions and collaborated directly with the doctor on messaging
Filmed and edited a five-part short-form educational video series
Selected supporting visuals and added subtitles for accessibility and clarity
Coordinated messaging across social media and in-office touchpoints
Integrated branded solar eclipse viewing glasses to extend the campaign offline
Monitored engagement and overall social performance during the campaign period
+130% increase in new patient bookings
~65% growth in organic website traffic
Website conversion rate improved from ~4% to ~7%
Significant increase in local search actions
(calls, directions, website clicks)
Reel Views
Engagement
Compared to previous month
Reel Views
Engagement
Compared to previous month
A physician-led short-form video series designed to educate patients about dry eye disease, treatment options, and when to seek care. The campaign focused on clear, approachable education to build trust, support in-office conversations, and increase overall engagement across social channels. Rather than promotional messaging, the content positioned the doctor as a knowledgeable, accessible expert and reinforced Davison Road Optical as a trusted resource for ongoing eye health.
Role: Creative Lead & Marketing Manager
Developed the campaign concept and content strategy
Wrote interview questions and guided the on-camera discussion
Filmed and edited all videos
Selected supporting visuals and added subtitles for accessibility
Aligned messaging across social platforms and in-office education materials
Tracked performance and engagement trends across Facebook and Instagram
+130% increase in new patient bookings
~75% growth in organic website traffic
Significant increase in local search actions
(calls, directions, website clicks)
I focus on clarity, alignment, and execution. My approach balances strategic planning with hands-on implementation, ensuring marketing efforts support real operational goals. I work closely with leadership teams and collaborate with agency partners where appropriate, with clearly defined roles and shared accountability.
• Strategy aligned to business goals
• Clear ownership and collaboration with partners
• Measurement tied to growth, not vanity metrics
I work as an embedded marketing partner - leading strategy while collaborating closely with leadership, internal teams, and external partners to execute effectively. I’m hands-on by design, contributing across project management, creative production, and performance tracking. Every website is part of a broader marketing system, launched with GA4, defined conversion goals, and ongoing optimization to support measurable growth.